Relationship between organizational design and innovation processes in Serbian public companies

Abstract

In business environment that changes rapidly, innovation becomes a precondition for success and even the survival of some organization. Therefore, innovation finds the way and takes most important place in many organizations throughout the world. Innovation brings development and growth of a company, creation of opportunities in new markets and, at the same time, injects new life to mature industries. Aware of this fact, many organizations aim at launching new products and services through continuous innovations and thus remain successful in the market. That is also followed by the requirement for changing the traditional way of doing business, which implies the increase of interest in mechanisms that are implied by modern management principles, such as knowledge management and innovation processes. The purpose of the paper presented consisted in studying and identifying the extent to which the processes of innovation are applied in Serbian public enterprises.