Relationship Between Residential Satisfaction and Changes in Population

Abstract

Japan's population is decreasing, and there is a fierce competition among different municipalities for residents. However, it is not always clear what kind of policy will lead to population growth. In this study, we analyzed the relationship between results data, obtained through a resident satisfaction survey targeting approximately 180,000 people, and population data taken from basic resident registries. The results of this analysis are as follows. There was a strong correlation between resident satisfaction and population change. Each of the factors "image", "friendliness" and "lifestyle convenience" was positively correlated with population growth, while the factors "quietness/security" and "nature/sightseeing destination" were negatively correlated. "Cost of living", "convenience of transportation" and "public services" on the other hand, exhibited no significant relationship.