In recent years, qualitative methodology has been criticized for its weaknesses in the systematization of information analysis. Consequently, the present study describes a methodological proposal that addresses the techno-operative procedures in naturalistic qualitative research. It presents an empirical-theoretical effort of reconstruction of the social phenomenon. For this purpose, a procedural and applied description is presented in a study that aims to unveil the factors that generate job satisfaction in the Acosta footwear factory in the city of Monteria, Colombia. Three workers were selected with their selection criteria (inclusion and exclusion) until the data were sorted according to their quality. They were subjected to a process of codification, analysis (Semantic Network, Co-occurrence and Emergence) to interpret the significant findings of the study in the light of the context developed (relativization). The main results reveal poor working conditions, few job benefits, relationships between colleagues with little trust and little possibility of personal growth.