“…Studies found that religiosity reduces individuals’ unethical behaviour which should be reflected by lower unethical behaviour, such as digital piracy (Vitell, Paolillo, & Singh, ). However, based on the previous reports, higher religiosity did not result into lower digital piracy (Casidy, Phau, & Lwin, ). Many religious countries, such as Indonesia, remain one of the countries with the highest piracy rates (Business Software Alliance, ).…”
Section: Introductionmentioning
confidence: 82%
“…Consumers’ attitude towards digital piracy refers to an individual's favourable or unfavourable assessment regarding committing digital piracy. Previous empirical studies indicated that individuals who have a positive attitude towards digital piracy intend to pirate (Aleassa, Pearson, & McClurg, ; Arli, Tjiptono, & Porto, ; Casidy et al, ; Phau et al, ). Therefore, it is postulated that: H1 Consumers’ attitude toward digital piracy will positively influence consumers’ intention to pirate digital products .…”
Section: Hypothesis Developmentmentioning
confidence: 99%
“…Consequently, consumers who are more religious are more likely to perceive digital piracy as unethical (Goles et al, ). Casidy et al () found that highly religious consumers are less likely to purchase pirated media compared to those who are less religious. The level of religiosity would have a positive effect on an individual's standard of ethics (Giorgio & Marsh, ).…”
Section: Hypothesis Developmentmentioning
confidence: 99%
“…Three theories seem to have a prominent role in such studies, that is, theory of planned behaviour (Ajzen, ), ethics theory (Hunt & Vitell, ) and deterrence theory (originally developed by Cesare Beccaria in the 1760s and later been adopted in digital piracy studies). Nevertheless, fewer studies have been dedicated to explore the impact of religiosity on digital piracy (Casidy et al, ). Tarakeshwar, Stanton, and Pargament () suggested that religion should be fully integrated into research as it occupies a substantial role in consumers’ lives and represents a strong predictor of important life domains among individuals all over the world.…”
The purpose of the current study is to explore the influence of young consumers’ religiosity on their attitude and intention towards digital piracy. Despite continuous efforts from the government and industries, global digital piracy is still on the rise with developing countries leading the way of the most pirated nations. Interestingly, religiosity is also highest in developing countries which is the focal aim of this study. Using a sample from Indonesia (n = 576), the largest Muslim population in the world, the present study found that religiosity significantly influences consumers’ attitude towards digital piracy, where consumers who are less religious are more receptive towards digital piracy. The results of this study will have important implications to religious leaders, software and music industry and public policymakers operating in developing countries.
“…Studies found that religiosity reduces individuals’ unethical behaviour which should be reflected by lower unethical behaviour, such as digital piracy (Vitell, Paolillo, & Singh, ). However, based on the previous reports, higher religiosity did not result into lower digital piracy (Casidy, Phau, & Lwin, ). Many religious countries, such as Indonesia, remain one of the countries with the highest piracy rates (Business Software Alliance, ).…”
Section: Introductionmentioning
confidence: 82%
“…Consumers’ attitude towards digital piracy refers to an individual's favourable or unfavourable assessment regarding committing digital piracy. Previous empirical studies indicated that individuals who have a positive attitude towards digital piracy intend to pirate (Aleassa, Pearson, & McClurg, ; Arli, Tjiptono, & Porto, ; Casidy et al, ; Phau et al, ). Therefore, it is postulated that: H1 Consumers’ attitude toward digital piracy will positively influence consumers’ intention to pirate digital products .…”
Section: Hypothesis Developmentmentioning
confidence: 99%
“…Consequently, consumers who are more religious are more likely to perceive digital piracy as unethical (Goles et al, ). Casidy et al () found that highly religious consumers are less likely to purchase pirated media compared to those who are less religious. The level of religiosity would have a positive effect on an individual's standard of ethics (Giorgio & Marsh, ).…”
Section: Hypothesis Developmentmentioning
confidence: 99%
“…Three theories seem to have a prominent role in such studies, that is, theory of planned behaviour (Ajzen, ), ethics theory (Hunt & Vitell, ) and deterrence theory (originally developed by Cesare Beccaria in the 1760s and later been adopted in digital piracy studies). Nevertheless, fewer studies have been dedicated to explore the impact of religiosity on digital piracy (Casidy et al, ). Tarakeshwar, Stanton, and Pargament () suggested that religion should be fully integrated into research as it occupies a substantial role in consumers’ lives and represents a strong predictor of important life domains among individuals all over the world.…”
The purpose of the current study is to explore the influence of young consumers’ religiosity on their attitude and intention towards digital piracy. Despite continuous efforts from the government and industries, global digital piracy is still on the rise with developing countries leading the way of the most pirated nations. Interestingly, religiosity is also highest in developing countries which is the focal aim of this study. Using a sample from Indonesia (n = 576), the largest Muslim population in the world, the present study found that religiosity significantly influences consumers’ attitude towards digital piracy, where consumers who are less religious are more receptive towards digital piracy. The results of this study will have important implications to religious leaders, software and music industry and public policymakers operating in developing countries.
“…This view is supported by other studies on a closely related issue of intellectual property rights: piracy. Studies in this domain report that individuals who are actively involved in digital piracy do not perceive their behavior as illegal, unethical, or sinful (Barna, ; Casidy, Phau, & Lwin, ; Hinduja, ), which may explain why software and movie piracy is ironically well established in highly religious countries such as Indonesia (Casidy et al, ).…”
Section: Background and Hypotheses Developmentmentioning
The study investigates the effect of individuals’ ethics (i.e., idealism and relativism), religiosity (i.e., fear of divine punishment, interest in religion and practices, and beliefs in religion), and attitudes toward counterfeits (i.e., economic benefits and hedonic benefits) on purchase intentions of counterfeit products. Data were collected in Tunisia, a Muslim country showing a mixture of modern and conservative values. The analysis of variance on the data, collected among 217 participants, shows that religiosity, ethics, and attitudes, all influence the intent to buy counterfeits. The analysis further supports the stronger effect of perceived economic benefits on intentions of buying counterfeits. The study contributes to the development of knowledge about the effect of religiosity and ethics on consumption behavior.
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