“…As a neologism (merging two words: physical and digital), this attribute has been typically adopted across various domains like design and marketing, blending real and virtual dimensions as in its etymology (Gaggioli, 2017 ; Mikheev et al, 2021 ). This term was used, for instance, to define Tactile User Interfaces (TUIs) like the “phygital map” in Nakazawa and Tokuda ( 2007 ), the paradigms of “phygital play” (Lupetti et al, 2015 ) in mixed reality-based robotic games (MRRGs) (Prattico and Lamberti, 2020 ), and interactive solutions for work and education proposed during the COVID-19 pandemic (Chaturvedi et al, 2021 ; Burova et al, 2022 ).…”