Repeat Visitation to a Host Destination Post a Sport Mega-event: South Africa and the 2010 FIFA World CupTM Legacy

Moyo, Louis Grandgrind; Swart, Kamilla; Hattingh, Chris

doi:10.46222/ajhtl.19770720-4

Cited by 4 publications

(3 citation statements)

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“…Estudios revelan la importancia de innovar en las estrategias de marketing como un impulso para el turismo deportivo (Balsas, 2018), entre las que se destaca la construcción de la imagen del destino desde el discurso de las reseñas turísticas (Saveleva & Melnik, 2019), que se desarrolla principalmente desde el uso de los sitios web de internet, como un espacio donde los turistas comparten cada vez más sus opiniones sobre el lugar después del viaje (Saveleva & Melnik, 2019). Estudios recientes han abordado el marketing para la promoción de nuevos productos turísticos de turismo deportivo del lugar (Jaeger, 2020), así como estudios de lealtad y retorno al destino después de la realización de megaeventos deportivos y la promoción de actividades de turismo deportivo con enfoque diferencial (Moyo et al, 2020;Quintana & Ortuzar, 2018). Finalmente, se enfatiza en la forma como se reconocen las potencialidades del territorio y el papel de actores como agencias de viajes, guías y comunidades locales en la promoción de actividades estructuradas y personalizadas en las regiones (Hillman, 2019).…”

Section: Resultados De La Fase Cualitativaunclassified

The relationship of tourism and geography for the development of sports activities: a bibliometric analysis

Álvarez-Meneses,

Valderrama,

Gamba

2024

Perspec.geogr

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El turismo y la geografía guardan una relación directa y las condiciones del territorio pueden promover el desarrollo de actividades turísticas particulares como el turismo deportivo. Sin embargo, aún no es claro cómo se configura el turismo deportivo y los aspectos geográficos para visibilizar impactos y direccionadores de este tipo de turismo en un territorio. En este sentido, el objetivo del presente estudio es comprender cómo se relacionan el turismo y la geografía para el desarrollo de actividades deportivas. Para el cumplimiento del objetivo de este artículo, se realizó un análisis bibliométrico utilizando un enfoque mixto secuencial cuanti-cuali. En la fase cuantitativa, a partir de una ecuación de búsqueda, se analizaron 734 registros a través del software VOSviewer, que permitió identificar el mapa de conocimiento y tendencias de la relación entre turismo deportivo y geografía. Así mismo, el enfoque cuantitativo arrojó los clústeres de conocimiento que sirvieron como base para la fase cualitativa, la cual privilegió la estrategia de análisis descriptivo de discurso, en donde se seleccionaron 101 documentos con la metodología PRISMA (Preferred Reporting Items for Systematic reviews and Meta-Analyses). El estudio arrojó importantes hallazgos sobre la relación del turismo y la geografía para el desarrollo de actividades deportivas, en donde las condiciones ambientales, físicas, económicas y socioculturales son los elementos que más influyen en la relación. Los resultados permiten una mayor comprensión sobre el fenómeno en estudio y podrían ser tomados como punto de partida para el desarrollo de estudios empíricos en diferentes contextos.

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Section: Resultados De La Fase Cualitativaunclassified

The relationship of tourism and geography for the development of sports activities: a bibliometric analysis

Álvarez-Meneses,

Valderrama,

Gamba

2024

Perspec.geogr

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“…What does appear to be a more unique focus within this legacy type for emerging nations, is a focus on social development. Whether emerging from a colonial past (e.g., Brazil), a repressive regime (e.g., Poland), isolation and fragmentation (e.g., South Korea) or legislated racial and societal divisions (e.g., South Antonio et al, 2011Bondarik et al, 2020Coakley and Souza, 2013Duignan et al, 2022Fourie et al, 2011Gezici and Er, 2014Kobierecki and Pierzgalski, 2022Lee et al, 2013Moyo et al, 2020 Africa), MSE have been embraced for their social unifying effect for many historically or currently divided populations. This is sometimes referred to as "nation-building."…”

Section: Social Developmentmentioning

confidence: 99%

The Legacy of Sport Events for Emerging Nations

Knott

Tinaz

2022

Front. Sports Act. Living

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Large-scale and mega sport events (SMEs), such as Olympic Games and FIFA World Cups, have been more frequently hosted in emerging nations. Bidding and hosting SMEs is considered an object of policy for many emerging nations, with SMEs viewed as key factors in local and national development strategies. This has largely been driven by the assumption that their legacy provides solutions to economic, social, cultural, or political challenges. A variety of legacies have predominated the literature over the past two decades, however it is proposed that there is a difference in the types of legacies anticipated or realized within emerging nations. This exploratory study therefore aimed to determine the types of legacies anticipated or realized by emerging nations as a result of hosting sport events, and to determine if these differ from those of established nations. A systematic literature review followed the PRISMA approach to identify and select peer-reviewed articles that focused on legacies from major and mega-events hosted in emerging nations. A set of 97 publications were analyzed qualitatively to reveal the key legacy themes. The findings confirm legacy as a growing body of knowledge in emerging nations, aligned with increasing event hosting. The findings reveal insights on the extent of literature on this topic in emerging nations, including the major nations, events, authors and publications represented. While the paper cannot determine unique legacies for emerging nations, it identifies key legacy focus areas for these nations, primarily: social development; politics, soft-power and sport-for-peace; the economics of tourism, image and branding; infrastructure and urban development; and sport development. This paper proposes a conceptualization of key legacy areas for emerging nations and proposes future research themes. The paper is unique in its highlighting of the significance of legacy outcomes for emerging nations from the hosting of sport mega-events. It therefore contributes to a more nuanced understanding of and imperative for legacy from sport events globally.

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“…This was confirmed by the research of Lohman et al [8] indicating that from the perspective of both the Brazilian and foreign visitors of the 2014 FIFA World Cup in Brazil, the stimulus to tourism and the possibility of increasing the visibility of the destination are seen as the main positive aspects to host the event. Although Zawadzki [9] (p. 38) found that it is "difficult to indicate unambiguously positive, tangible effects gained by the organization of mega sporting events" regarding increase in tourism inflow seven years before and seven years after the event, a number of researchers confirmed sporting event visitors' intention to revisit the destination in the future [10][11][12][13]. Events are therefore regarded as catalysts for driving tourism [7], destination promotion [14,15], and local development [5], mostly through the expansion of the visitor economy, especially in developing countries [13].…”

Section: Introductionmentioning

confidence: 99%

The Mediating Role of Major Sport Events in Visitors’ Satisfaction, Dissatisfaction, and Intention to Revisit a Destination

2021

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Sport events represent a popular motive for travel and can bring a huge influx of visitors with multiple benefits for a destination. The purpose of this article is to analyze the effect of previous experience with the destination on future behavior in the form of intention to visit/revisit it and to shed more light on the relationship between visitors’ satisfaction and their future revisit intentions depending on their previous experience with the destination and the sporting event. The research setting was EuroBasket 2015, Zagreb, Croatia (EB), the largest and the most important basketball competition for national teams in Europe. A face-to-face survey with visitors of each of the 15 played games was conducted on site. In total, 765 questionnaires were collected. For the purpose of this paper, only foreign visitors (461 questionnaires) were included in the analysis. The connection between past experience and future intention to visit was tested with Pearson’s chi-squared test, differences in satisfaction levels—using the t-test for independent samples. In the next step of the analysis, we performed an analysis of impact asymmetry (IA) and of impact range (IR). The necessary input data were obtained through an OLS regression model with binary-coded dummy variables. The results showed that repeat visitors are more likely to express an intention to revisit the destination than first-time visitors, but the level of total satisfaction with EB was the same for both groups (first-time visitors and repeat visitors). The most influential event attributes for overall satisfaction were organization of EB in general, layout of the arena, and preparation of the city for the event. The study expanded the theoretical understanding of the visitors’ satisfaction with sporting event attributes as well their intention to revisit the destination.

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Repeat Visitation to a Host Destination Post a Sport Mega-event: South Africa and the 2010 FIFA World CupTM Legacy

Cited by 4 publications

References 0 publications

The relationship of tourism and geography for the development of sports activities: a bibliometric analysis

The relationship of tourism and geography for the development of sports activities: a bibliometric analysis

The Legacy of Sport Events for Emerging Nations

The Mediating Role of Major Sport Events in Visitors’ Satisfaction, Dissatisfaction, and Intention to Revisit a Destination

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