Research into Consumers’ Continued Use Intention of Knowledge Sharing Platforms

Pang, Shi-Chao; Bao, Peng; Gu, W

doi:10.1142/9789811228001_0137

Cited by 1 publication

(5 citation statements)

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“…We draw from conservation of resources theory (Hobfoll, 1989) and attribution theory of achievement and Meaning and willingness to pay motivation (Weiner, 1985) and identify a boundary condition for the commonly held expectation that effort generally increases favorable valuation. We particularly show that the moderating role of expectation disconfirmation (Oliver, 1977) in the relationship between effort and valuation is of significant importance (Jiao et al, 2020;Lee and Kim, 2020;Zhigang et al, 2020;Pang et al, 2020). We further find that any internalized threat to self-esteem caused by exertion of higher levels of effort decreases, rather than increases, favorable valuation of economic activities.…”

Section: Theoretical Contributions and Implicationsmentioning

confidence: 57%

“…We particularly show that the moderating role of expectation disconfirmation (Oliver, 1977) in the relationship between effort and valuation is of significant importance (Jiao et al , 2020; Lee and Kim, 2020; Zhigang et al , 2020; Pang et al , 2020). We further find that any internalized threat to self-esteem caused by exertion of higher levels of effort decreases, rather than increases, favorable valuation of economic activities.…”

Section: Contributions and Implicationsmentioning

confidence: 81%

“…Oliver and DeSarbo, 1988; Weaver and Brickman, 1974; Aronson and Carlsmith, 1962). Indeed, this research documents how the customers are overloaded by information in order to shape their expectations on a daily basis (Jiao et al , 2020; Lee and Kim, 2020; Zhigang et al , 2020; Pang et al , 2020). For example, customers who shop at IKEA are primed by the flyers and product displays in the store such that they come to expect certain utilitarian and hedonic functions from the displayed products.…”

Section: Theory Developmentmentioning

confidence: 97%

“…In doing so, we draw from the expectation disconfirmation theory (Oliver, 1977, 1980; Oliver and Swan, 1989). We do so because previous research shows that expectation disconfirmation plays a significant role in affecting stakeholders' attribution of meaning in evaluation of economic activities (Jiao et al , 2020; Lee and Kim, 2020; Zhigang et al , 2020; Pang et al , 2020). For example, Lips-Wiersma et al (2020) provide theory and data showing that the “expectation of fair compensation still influences the extent to which meaningful work is experienced.” Also, Pang et al (2020) find that perceived usefulness and expectation disconfirmation positively influence the satisfaction degree of knowledge sharing platforms and subsequently the willingness to continue using those platforms.…”

Section: Introductionmentioning

confidence: 99%

“…We do so because previous research shows that expectation disconfirmation plays a significant role in affecting stakeholders' attribution of meaning in evaluation of economic activities (Jiao et al , 2020; Lee and Kim, 2020; Zhigang et al , 2020; Pang et al , 2020). For example, Lips-Wiersma et al (2020) provide theory and data showing that the “expectation of fair compensation still influences the extent to which meaningful work is experienced.” Also, Pang et al (2020) find that perceived usefulness and expectation disconfirmation positively influence the satisfaction degree of knowledge sharing platforms and subsequently the willingness to continue using those platforms. Similarly, Jiao et al (2020) show that positive disconfirmation of expected values associated with information technology services correlates positively with users' willingness to try, accept and ultimately pay for those services.…”

Section: Introductionmentioning

confidence: 99%

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Meaning and willingness to pay: the role of expectation disconfirmation

Assadi

2021

JEAS

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PurposePursuit of meaning is at the heart of much of organizational life. It has implications for how different organizational stakeholders associate value to various organizational initiatives. Research on meaning has generally shown that effort increases meaning and favorable valuation of and willingness to pay for economic activities by organizational stakeholders. The authors build on and advance this research by offering theory and experimental evidence showing that effort, particularly at high levels, results in enhanced meaning and favorable valuation when effort does not threaten the focal stakeholders' resources through expectation disconfirmation.Design/methodology/approachThree experimental studies are designed and conducted in this research. In one study, the authors replicate prior research findings that establish labor generally increases meaning and favorable valuation. In the two subsequent studies, the authors test the proposed hypothesis in this research and check for robustness of the empirical analysis.FindingsThe authors find that any internalized threat to the focal stakeholder's resources coupled with a high exertion of effort decreases, rather than increases, meaning and favorable valuation of and willingness to pay for economic activities.Originality/valueThe theory and empirical evidence in this research advance the understanding of how organizational stakeholders may associate effort-induced meaning with various economic activities in counter-intuitive ways. The findings also highlight the importance of recognizing and shaping the expectations of organizational stakeholders in influencing willingness to pay in organizational settings.

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