“…In addition, high maintenance of heavy metal ions prevents the use of water in a number of technological processes. One of the ways to mitigate the environment pollution by wastewater is the application of modern efficient treatment technologies, such as membrane technologies (Goncharuk et al, 2009, Seminska et al, 2016, ultrasound (Starchevskyy et al 2017, Starchevskyy et al 2018, adsorbtion on natural sorbents of mineral (Sabreen et al, 2014, Vasylechko et al, 2003 as well as plant (Danchenko et al 2017) origin, and еlectroextraction (Gomelya et al, 2018) In this regard, the ecologically responsible activity of a modern entrepreneur, which is based on creating a new ecological and economic environment, becomes of particular relevance, provides for the change of existing norms and stereotypes of social and economic activity due to its ecologization, determines the conditions for creating the attractiveness of ecological and economic activity (economic benefits through environmental initiatives, proposals and responsibilities).…”