Research Methodological Techniques as a Model for Quantitative Studies in Social Sciences

Bambale, Abdu Ja’afaru

doi:10.9734/bjemt/2014/7665

Cited by 6 publications

(2 citation statements)

References 43 publications

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“…Preliminary data was obtained through surveys by distributing questionnaires to respondents through social media, WhatsApp applications, and Instagram. Secondary data are obtained from scientific journals, books, survey data, and news relevant to the research topic (Bambale 2014;Suliyanto 2018).…”

Section: Methodsmentioning

confidence: 99%

Analysis of the Influence of Social Media Marketing and E-WOM on Purchase Decisions Mediated by Brand Awareness and Trust at "X" Ice Cream Outlets

Citrasumidi,

Pasaribu

2023

IJSSR

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With the evolution of the times, there has been a rise in the number of internet and social media users, leading to a shift from traditional marketing methods to digital marketing. The aim of this research was to explore how social media marketing and electronic word-of-mouth (e-WOM) affect the choices made in purchasing, with brand awareness and trust serving as mediating factors. Employing a quantitative approach, an online survey was conducted with 200 participants, and data processing was carried out using SmartPLS software. The findings revealed a notable and meaningful connection was observed, showing a positive influence among social media marketing, e-WOM, and purchasing decisions, wherein brand awareness and trust played intermediary roles., specifically in "X" ice cream outlets. Notably, brand awareness and trust were identified to have a partially mediating effect concerning the connection among social media marketing, e-WOM, and purchasing decisions, this study underscores the managerial significance of improving social media marketing, e-WOM, trust, and brand awareness to positively impact purchase choices.

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Section: Methodsmentioning

confidence: 99%

Analysis of the Influence of Social Media Marketing and E-WOM on Purchase Decisions Mediated by Brand Awareness and Trust at "X" Ice Cream Outlets

Citrasumidi,

Pasaribu

2023

IJSSR

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“…In order to address the objectives of this study, a qualitative research design located within the interpretivistic research paradigm, grounded in the epistemological tradition of constructivism and pragmatism, was used (Collis & Hussey 2014). As such, human subjectivity is part of the research process, which means that the researcher applied a self-reflexive attitude to achieve qualitative, in-depth interpretations of the text of lived experiences (Bambale 2014).…”

Section: Research Design Approach and Methodsmentioning

confidence: 99%

Guidelines and criteria used by formal financial institutions to assess credit applications from small and medium enterprises in South Africa

Asah

Louw

2021

The Southern African Journal of Entrepreneurship and Small Busi

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This study analysed the guidelines and criteria used by FFIs to assess credit applications from SMEs.Setting: This study investigated the guidelines and criteria instituted by the head office of FFIs when assessing and evaluating credit applications from SMEs in Johannesburg, South Africa.Methods: This study used an interpretivistic research paradigm to achieve the research objectives. Semi-structured in-depth interviews were used to collect data from participants and analysed using the Terre Blanche, Durrheim and Kelly five-step process of content analysis. Results:The findings revealed that assessing the amount of risk, scrutinising financial records, performing thorough background checks and requesting all relevant documentation constitute ways used by FFIs to measure the amount of risk associated with a particular credit application. Additionally, collateral, audited financial statements, annual business turnover, relationship with the bank and credit profile of the owners and/or business are the most important criteria used by FFIs when assessing credit applications. Conclusion:This study provides insights into the guidelines used by FFIs in assessing credit applications and the criteria used by FFIs when assessing and granting credit. This study revealed that some FFIs do not finance foreign-owned businesses as part of their institutional policy.

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Qualitative Methods, Lesson for Information Systems Researchers

Mutudi,

Nehemia,

Iyamu

2020

Encyclopedia of Education and Information Technologies

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Research Methodological Techniques as a Model for Quantitative Studies in Social Sciences

Cited by 6 publications

References 43 publications

Analysis of the Influence of Social Media Marketing and E-WOM on Purchase Decisions Mediated by Brand Awareness and Trust at "X" Ice Cream Outlets

Analysis of the Influence of Social Media Marketing and E-WOM on Purchase Decisions Mediated by Brand Awareness and Trust at "X" Ice Cream Outlets

Guidelines and criteria used by formal financial institutions to assess credit applications from small and medium enterprises in South Africa

Qualitative Methods, Lesson for Information Systems Researchers

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