Research of the New Product Development Process

Silineviča, Irēna; Igavens, Maris; Amantova-Salmane, Liene

doi:10.17770/lner2016vol1.8.1850

Cited by 4 publications

(6 citation statements)

References 1 publication

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“…Tabassum and Ozuem (2019) stated that a company should ideally only develop one original product or product improvement through its own research and development. There is a possibility that new products have similar features to products that have been introduced in the market before (Silinevica, Igavens, & Salmane, 2017).…”

Section: New Product Developmentmentioning

confidence: 99%

The Influence of Customer Orientation on New Product Development with Moderating Environmental Factors on MSME in Tulungrejo Village, Batu City

Angela,

Triwijayati,

Adriana

2023

MINISTAL

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MSMEs (Micro, Small and Medium Enterprises) are an important sector in the Indonesian economy. Because Tulungrejo Village is a village that has a lot of tourism, it is very important for MSMEs in Tulungrejo Village to further prioritize the development of new products and customer needs. The purpose of this study is to help MSMEs in knowing the needs and desires of customers. In addition, it is also hoped that MSMEs can continue to innovate to develop ideas both in making new products and old products that are renewed. This research uses quantitative methods and the data source in this study uses a questionnaire filled out by 66 respondents from MSMEs in Tulungrejo Village. The study found that there is a positive influence of customer orientation on new product development at MSMEs with moderating environmental factors in Tulungrejo Village.

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Section: New Product Developmentmentioning

confidence: 99%

The Influence of Customer Orientation on New Product Development with Moderating Environmental Factors on MSME in Tulungrejo Village, Batu City

Angela,

Triwijayati,

Adriana

2023

MINISTAL

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“…In the quest for new market opportunities, enterprises primarily rely on product development strategy, which enables them to target specific market segments with new or existing products (Anyanga & Nyamita, 2016). This strategy drives economic progress and establishes a competitive advantage (Silinevica et al, 2016). Innovative and distinctive ideas may lead to the development of new goods that fall under several categories, including significant innovation, product enhancement, product additions, and repositioned items.…”

Section: Literature Review Conceptual Review Product Development Stra...mentioning

confidence: 99%

Product Development Strategy and Competitive Advantage of Selected Food and Beverage Firms in Lagos State, Nigeria

Okegbemiro,

Onu,

Akinlabi

et al. 2023

CTSMSR

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Organizations nowadays work in a dynamic and intensely competitive environment, and to stay ahead of the competition's trends, key market players are using a variety of strategic alternatives to drive development and gain an advantage over competitors. Depending on the strategies they employ to compete, food and beverage (F&B) businesses may succeed. Due to the non-adoption of product development strategy, many have had difficulties in securing a favorable competitive advantage. Therefore, the purpose of this research was to investigate how product development affected the comparative advantage of a few Nigerian food and beverage companies in Lagos State. 12,495 regular workers of six chosen F&B businesses in Lagos State, Nigeria, were the population of the research, which used a survey design. 491 people were chosen as the sample size using the researcher advisor sampling table. A credible and trustworthy survey with a Cronbach alpha value higher than 0.7 was also used to gather data at the same time. Descriptive and inferential methods were used to analyze the data. Utilizing the Statistical Package for Science Solutions (SPSS) version 24 for linear regression analysis, it was possible to ascertain the effects of the variables. According to the study's results, product development substantially impacted competitive advantage (β = 0.957, t = 55.078, R2 = 0.874, p-value 0.05). According to the study's findings, competitive advantage was impacted by the product development approach. The research made a strong case for food and beverage (F&B) companies to prioritize their efforts in product innovation. The development of items that would provide Food and Beverage (F&B) companies a competitive advantage over their competitors in the market requires careful consideration of the appropriate product specifications. Keywords: Competitive advantage, Diversification, Foods and beverages, Growth strategy, Marketing efficiency, Product development.

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“…New Product Development (NPD) is one of the key factors for progress and competitive advantage in helping all businesses to survive (Silinevica, Igavens, & Amantova-Salmane, 2016). A productdevelopment process is a sequence of steps or activities that an enterprise employs to conceive, design, and commercialise a product (Ulrich & Eppinger, 2016).…”

Section: New Product Development (Npd)mentioning

confidence: 99%

“…Although it is claimed to be vital to the economic success of companies', long-term survival and growth (Hart, 1996), it is important to note that it is not the sole contributor to profitable long-term business growth (Johne & Snelson, 1990). The NPD process consists of stages which result in either a new or redesigned product(s) (Silinevica et al, 2016). It may also refer to products that already exist and that are being developed further.…”

Section: New Product Development (Npd)mentioning

confidence: 99%

Product development, fashion buying and merchandising

et al. 2022

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This issue of Textile Progress provides a critical literature review and reflection relating to academic research in the field of fashion buying and merchandising, with a specific focus on the fashion product development process. As the topic has not been reviewed before in Textile Progress, the paper follows the process of fashion product development, a key task that forms one of the many responsibilities of fashion buyers and merchandisers and explores the literature from its origins to the present day, capturing the significant elements that have changed and shaped the process over time. Establishing the challenges and changes in contemporary fashion retailing enables the development of an understanding of how and why these fundamental factors impact not only the process of getting products from idea to concept, but also the roles and responsibilities of the buyers and merchandisers; added to this, the review provides a critical overview of the Buying Cycle. The review further explores the external and internal components and participants influencing the fashion product development process, thereby updating what can be found in the existing product development literature to reflect the current state-of-play in the industry. By illustrating and reviewing the process models of new product development and fashion product development from their original and early forms to the present day, the review establishes the links, connections, and differences across both the more-general and specific areas of research. Subsequently, there is a review of the roles and responsibilities of the fashion buyer and merchandiser, alongside a discussion of how the developments, advancements and transformation of the industry have changed the nature of the involvement of these crucial personnel in the fashion product development process over time. This aspect of the review provides a base upon which to analyse the contemporary fashion-retail buying cycle, establishing its early connection to organisational decision-making process models and the implications and challenges that product assortment planning, development, and retailing pose on the cycle. The last two chapters of this review are dedicated to two crucial areas of the contemporary fashion industry, namely sustainability and technology and address how they have become key drivers in determining the roles of the fashion buyer and merchandiser and how the fashion product development process is now addressed.

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Research of the New Product Development Process

Cited by 4 publications

References 1 publication

The Influence of Customer Orientation on New Product Development with Moderating Environmental Factors on MSME in Tulungrejo Village, Batu City

The Influence of Customer Orientation on New Product Development with Moderating Environmental Factors on MSME in Tulungrejo Village, Batu City

Product Development Strategy and Competitive Advantage of Selected Food and Beverage Firms in Lagos State, Nigeria

Product development, fashion buying and merchandising

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