Research on Digital Transformation Strategies of Ethnic Traditional Sports Programmes for Wushu Training

Abstract

It is of great significance to exert the driving force of digitalization on the creative transformation and innovative development of ethnic traditional sports culture to accelerate the construction of a sports power and a cultural power. The study uses the construction activity data of ethnic traditional sports programs in 50 recreational regions as a case study to construct an analytical framework based on the technology-organization-environment (TOE) theory. After gathering 235 pieces of data, the study narrows down the factors that lead to the digital transformation of traditional ethnic sports programs. It then uses fuzzy-set qualitative comparative analysis (fs QCA) to look at the impacts of five factors that lead to the digital transformation of traditional ethnic sports programs: innovation investment, digital facilities, government support, enterprise integration, and teaching and learning digital intelligence. Using fuzzy set qualitative comparative analysis (fs QCA), we examined the group effects of five antecedent conditions, namely, innovation investment, digital facilities, government support, enterprise integration, and digital teaching, on the digital transformation of ethnic traditional sports. The study found that innovation input and digital facilities have significant time effects on the digital transformation of traditional ethnic sports programs and that a single variable does not constitute a necessary condition for digital transformation. Based on the results of the study, a development strategy for the digital transformation of ethnic traditional sports programs oriented towards martial arts training is proposed.