Research on Novel Pattern and Approach for Mobile Internet Marketing based on Data Mining and Information Fusion Techniques

Abstract

Abstract. In this paper, we conduct theoretical research on the novel pattern and approach for mobile Internet marketing based on data mining and information fusion algorithms. At present, with the globalization of economy, Internet technology and information technology as the characteristics of the new economy, the enterprise management put forward higher requirements. In recent years, with the progress of the popularization of computer and network technology, network marketing has been booming. Compared with the traditional marketing, network marketing has the transmission speed, wide range, vivid, rapid feedback, low cost, many advantages. Our method performs well and obtains acceptable result. We will research more on the topic in the future study.