2022
DOI: 10.3390/su14052731
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Research on Online Destination Image of Zhenjiang Section of the Grand Canal Based on Network Content Analysis

Abstract: The Zhenjiang section of the Grand Canal (ZGC) is an important part of the Grand Canal, which was listed on the World Heritage List in 2014. The purpose of this study is to analyze the projected image of the ZGC constructed by destination marketing organizations (DMO) in the WeChat official account (WOA) by using the network content analysis method to condense the image features of the ZGC on the Internet and to provide support for the brand image construction of the ZGC from the supply side. The results show … Show more

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Cited by 15 publications
(5 citation statements)
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References 66 publications
(81 reference statements)
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“…Cues that were communicated through online city branding via webpages, social media, and virtual communities shaped the positive impressions that respondents had of their potential host city. This finding is related to the findings of other scholars, who suggest that individuals use information on the internet to shape their image about a particular place [51][52][53]. Furthermore, our findings reveal that individuals rely on their personal networks to decide where they want to move.…”
Section: Discussionsupporting
confidence: 88%
“…Cues that were communicated through online city branding via webpages, social media, and virtual communities shaped the positive impressions that respondents had of their potential host city. This finding is related to the findings of other scholars, who suggest that individuals use information on the internet to shape their image about a particular place [51][52][53]. Furthermore, our findings reveal that individuals rely on their personal networks to decide where they want to move.…”
Section: Discussionsupporting
confidence: 88%
“…A study on the Zhenjiang portion of the Grand Canal was conducted by Yang et al (2022) using articles from the Chinese social network WeChat. The most crucial words were identified using frequency analysis, and topic segmentation was carried out manually by subject-matter specialists.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The earliest research on ergonomics evaluation is mainly to determine whether the specific humanmachine interface scale is suitable for human scale, mostly using two-dimensional human template or threedimensional human model evaluation methods. From the viewpoint of the contents of ergonomics evaluation, it mainly includes the following aspects, such as humanmachine interface design guidelines and standards, human model structure and ergonomics evaluation methods, and specific applications of ergonomics evaluation [17]. The mathematical procedure of man-machine evaluation of ship design is completed by combining the operational requirements, evaluating the visual process functions based on computer simulation technology in simulating ship evacuation and routine operations, grouping the functions of components, determining the standard operational actions, constructing weight sets for specific elements using the Delphi method, and completing the mathematical procedure after weighting and other processing [18].…”
Section: Related Workmentioning
confidence: 99%