Research on Privacy Disclosure Behavior of Mobile App Users from Perspectives of Online Social Support and Gender Differences

Le, Chengyi; Zhang, Zhenhao; Liu, Yan

doi:10.1080/10447318.2024.2305988

Cited by 1 publication

(1 citation statement)

References 85 publications

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“…Our study contributes to this dialogue by exploring how HWI influences users' willingness to disclose personal information on social networking sites (SNSs), leveraging social exchange theory as a conceptual foundation. We aim to dissect the mechanisms through which HWI impacts information-sharing behaviors, with particular attention to the role of trust beliefs (TB) and information collection concerns (InfCC) (Bawack et al, 2021;Cloarec et al, 2022;Le et al, 2024;Shih & Liu, 2023;Vinoi et al, 2024). Amidst the rapidly evolving digital marketing landscape, our investigation seeks to address a pertinent question: How and under which conditions does HWI influence users' willingness to disclose information for personalization on SNSs?…”

Section: Introductionmentioning

confidence: 99%

Transformative privacy calculus: Conceptualizing the personalization‐privacy paradox on social media

Cloarec,

Meyer‐Waarden,

Munzel

2024

Psychology and Marketing

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The rapid evolution of digital marketing underscores a critical tension between personalization and privacy, exacerbated by advances in data technologies and artificial intelligence. This study delves into the personalization‐privacy paradox, emphasizing the dichotomy of consumer behavior—desiring customized interactions while guarding personal data. We explore how happiness with the internet (HWI) influences users' willingness to disclose personal information on social media, employing social exchange theory as our conceptual framework. Our research develops and tests a conceptual model that investigates the psychological mechanisms driving information‐sharing behaviors on social media, including the moderating roles of trust beliefs and information collection concerns. By examining the mediating effect of posting frequency on the relationship between HWI and information disclosure for personalization, our findings contribute to understanding the complex interplay between happiness, trust and privacy concerns, coined as transformative privacy calculus. Our study enriches social exchange and privacy calculus theories, providing valuable implications for marketers aiming to navigate the balance between personalization and privacy, suggesting strategies to enhance user engagement without compromising privacy standards.

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