Research on Rural E-commerce Cluster Development Trend

Abstract

This paper uses single index method and comprehensive index method respectively to investigate the development of a typical rural e-commerce industry cluster-ShaJi e-commerce cluster in Jiangsu province and forecasts its development trend by building growth curve models.The result shows that the overall process of e-commerce industry cluster in Shaji during 2006-2014 was on the rise,with a significant increasing trend in the next three years basing on the almost identical tendency of the two evaluation methods.