Context and aims.The purpose of the study was to examine the impact of environmental development in the seashore waters of Maluan Bay on the current situation of sustainable development of coastal villages. Methods. We used SPSS statistical software (ver. 26.0) to analyse the data with statistical verification, Student's t-test and ANOVA, the used the inverview method to solicit opinions on the questionnarie results, and, finally, conducted multivariate inspection and analysis to explore the results. Key results. The development of seashore waters can effectively enhance people's positive perceptions of the current economic, social, environmental and coastal ecological development, and increase their willingness to revisit and purchase property. Also, the insufficient number of security guards in villages can be improved, the environmental awareness of residents and their willingness to participate in decision-making can be enhanced. Conclusions and implications. Providing tourists with better tourism facilities, transportation, hotel and restaurant management and planning will increase leisure opportunities and solve environmental and waste problems such as in this scenic location. It will help achieve the goal of sustainable circular economy of water.