Research on the Actual Effect of Ideological and Political Education in Colleges under the New Media Environment

Abstract

Abstract. With the progress of science and technology, today's society has entered the new media era. In the real society with information media as the link, the rapid development of new media technology provides a great convenience for people to obtain information, at the same time, the new media as an effective subtle ideological and political education, have a very important role and influence on the ideological ideas of college students, the formation and development of moral ideology, political consciousness, of value judgments have great function and impact. New media, the double-edged sword bring ideological and political education to facilitate the college students, but also the ideological and political education of college students posed a great challenge. This article mainly do up and definite the relevant concepts and characteristics, performance and other aspects on the effectiveness ideological and political education under the new media environment.