Research on the Construction and Application of Smart Tourism Platforms Based on Big Data Technology

Abstract

With the advent of the mass tourism era, innovative tourism services have attracted increasing attention from numerous tourism consumers. The wide application of big data and cloud computing technology makes it possible to build an intelligent tourism service platform to improve the experience of tourists. This research proposes a series of building technical proposals for a smart tourism service platform based on big data technology. The platform mainly focuses on massive data-based tourism administration, such as emotion analysis, tourist route recommendation, tourist portrait, passenger flow trend prediction, using big data analysis, mining, and processing. It also produces a series of relevant services and constructs special applications with various functions to realize tourism data acquisitions, research, and manipulations. Finally, the intelligent tourism platform's massive data analysis and processing results provide feasible and optimized decision-making references for the government, enterprises, tourists, and other stakeholders. It puts forward countermeasures for the innovative tourism service platform's implementation and application to promote the sustainable development of creative tourism.