Research on the Development of Metaverse Marketing in the Context of Digitization: Illustrate by the Case of BlueFocus

Abstract

Most enterprises are eagerly looking forward to marketing in brand new digital formats, while the creation and propagation of the Metaverse is also promoting the transformation of enterprise’s digital marketing. This paper studies the marketing services of BlueFocus within the background of Metaverse. We took BlueFocus's service customers as samples and used SWOT analysis model to analyze the influence of the new digital marketing mode with respect to itself and their marketing customers. We found it was advantageous to them to develop new business in the Metaverse field, which could set an example for the entire marketing industry. For the service customers of marketing, they can use the new marketing model to enhance the brand influence and satisfy customer demand, as well as improve the ability to acquire customers and resulting economic benefits.