Research on the effectiveness and strategies of new media in promoting voluntary blood donation from a public health perspective in the post-pandemic era
Jieqiu Weng,
Yongzhu Xu,
Chengbing Xie
et al.
Abstract:ObjectiveThis study explores the effectiveness of new media in enhancing public enthusiasm for voluntary blood donation in the post-pandemic era and proposes effective publicity strategies to promote the sustainability and healthy development of blood donation activities.MethodsA questionnaire survey was widely used to collect public opinions and attitudes toward voluntary blood donation. The sample data underwent rigorous reliability and validity analysis to ensure authenticity and reliability. Statistical me… Show more
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