Research on the Integration and Performance of Emotion Concept in Visual Communication Design

Abstract

Abstract. Visual communication design is an important part of modern design, which is the main form of information communication in modern society. The existing design is no longer only satisfied with the function and the surface of the visual experience, but to consumers and viewers through visual language to convey a certain emotional experience. This paper mainly expounds the elements of visual communication design, in order to provide a reference for the designer.