Research on the Integration Strategy of Cross-border E-commerce and Logistics Industry from the Perspective of Industry Convergence

Abstract

With the continuous improvement of economic globalization and the penetration rate of e-commerce, the overall cross-border e-commerce industry is developing more rapidly. Based on industrial convergence perspective, this paper studies the integration boundary of cross-border e-commerce and logistics industry, then analyzes the necessity, motivation and influence factors of the integration, and finally puts forward the integration strategy to promote the further development of the current cross-border e-commerce and logistics industry.