Research on Virtual Item Purchase Intention in Taking Part in Mobile Device Games: Taking the Middle and Old Aged Players for Example

Kao, Chia-Yu; Chiang, Chen-Wei

doi:10.1007/978-3-319-20895-4_30

Cited by 2 publications

(1 citation statement)

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“…We found about 90% (n=20) of the articles in the questionnaire focused on 18-35-year-olds (mostly college students), and only one article placed the study in the older age group (45+ years old) (Kao & Chiang, 2015). And in the descriptive statistics analysis section, we see that 60% of the articles (n=12) noted that on average, more than 80% of the respondents were male, and that they were more likely to purchase products in the game.…”

Section: Research Trendsmentioning

confidence: 96%

Gamers' Reasons for Purchasing Gaming Virtual Products: A Systematic Review

Huo,

Wan Abas,

Waheed

2023

SMC

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With the development of the gaming industry, the trend of gaming virtual goods consumption is gradually growing, and online gaming goods consumption has become a hot topic. Players spend a lot of money purchasing virtual items. Why do people buy these items? Therefore, we conduct a systematic literature review to investigate the reasons for purchasing virtual goods in games. We use the “The Preferred Reporting Items for Systematic reviews and Meta-Analyses” (PRISMA) statement to guide the data collection, analysis and reporting project for the systematic review. This article obtained 37 papers from the Web of Science (WOS) and Scopus databases. The article covers research during the period 2013-2023. We review the independent and dependent variables, research methods, theoretical background, and findings involved in the relevant literature. The study finds that the "enjoyment", "social attributes" and "functional value" of gaming products often play a key role in consumer purchases at certain times and among certain user groups. It is the hope of this paper that these findings will increase gaming companies' understanding of what drives players to purchase virtual items. Game designers can grasp the needs of game users and better convert ideas into payment points so that game companies can get higher profits.

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Section: Research Trendsmentioning

confidence: 96%