“…date, the focus of this literature has been largely on what theory is and how authors can make important contributions (e.g., Byron & Thatcher, 2016;Morrison, 2010;Murmann, 2017;Okhuysen & Bonardi, 2011). What is still missing, though, is a comprehensive treatment of how scholars can approach the task of developing, in a practical sense, research ideas that can yield strong theoretical contributions and impactful papers, while addressing the requests for impact that come from a multitude of stakeholders (e.g., Hicks, 2012;Pölönen & Auranen, 2022). In this paper, our focus is on how theory can be framed and operationalized, and how doing so more effectively can help authors to generate research questions that are important and impactful, and that contribute to the development and testing of theory.…”