Research Status and Hot Spots in the Field of Domestic Rural E-commerce ——Based on Bibliometric Visualization Analysis

Abstract

In order to understand the current research status and hotspots in the field of rural e-commerce in my country, we adopted bibliometric visualization analysis and comprehensively used NoteExpress, SPSS, UCINET and other software to conduct multidimensional scale analysis and social network analysis, and came to the following conclusion: the research field can be generalized to help rural e-commerce Targeted poverty alleviation and rural revitalization, "Internet + e-commerce" to promote rural economic development, and rural e-commerce development; three major categories; research hotspots mainly focus on "rural e-commerce", "e-commerce", "rural", "ecommerce platform" , "Agricultural Products", "Targeted Poverty Alleviation" and other aspects. Large-scale and diversified research in the field is gradually taking shape, but its degree of relevance is low, and there is still room for further research.