“…This article examines the presence of digitalisation in a unique setting, specifically the English agriculture industry in the United Kingdom, which is predominantly composed of family-owned businesses. According to Evertsen and Rasmussen (2024), effective resource management is essential for enterprises to attain a competitive edge and achieve success, especially for startups with constrained resources. Understanding how digital startups, especially digital academic spin-offs (ASOs), strategically utilise their resources to maximise value is crucial.…”