“…Although AI can increase the feasibility of developing truly personalized systems, there are ethical issues that developers grapple with. These include, but are not limited to, transparency (Yu and Alì, 2019 ), privacy (Chowdhary, 2020 ), safety and performance (Behera et al, 2022 ), accessibility to artificial intelligence (Morris, 2020 ), moral agency (Swanepoel, 2021 ), biases stemming from data collection process, data, and algorithm (Li et al, 2019 ), threats to human autonomy (Sankaran et al, 2020 ), environmental and ecological challenges arising from hardware and energy consumptions required to develop and operate AI technologies (Li et al, 2019 ), liability issues in event of a damage or harm (Cerka et al, 2015 ), and social acceptability (Morris, 2020 ).…”