Increased productivity of recently developed primocane raspberry (Rubus idaeus) and blackberry (Rubus sp.) cultivars have been accompanied by dramatic improvements in fruit firmness, shape, size, color, and flavor. These traits have contributed to the establishment of these crops throughout California. In this study, we evaluated publically available raspberry and blackberry cultivars for fruit yields, postharvest quality, and production in response to pruning management, at two locations in the central coast of California. Among raspberries, ‘Imara’ and ‘Kweli’ were the highest yielding cultivars at both trial locations while ‘Kwanza’ produced 30% to 50% larger fruit, by weight, with postharvest shelf life superior to that of ‘Vintage’. Among blackberries, ‘Prime-Ark® 45’ was the top-yielding cultivar and had the largest fruit at both locations during both years. ‘Prime-Ark® 45’ and ‘Prime-Ark® Traveler’ had comparable weights after 13 days in cold storage in 2018, while in 2019 ‘Prime-Ark® 45’ and ‘APF 268T’ had comparable fruit weight. Greater and earlier fruit yields of both blackberries and raspberries were obtained with combined production from floricanes and primocanes compared with primocane production alone. However, increase in cane density in combined production can complicate management of pests, fertigation, and fruit harvest efficiency. With increased interest in primocane cultivars, the information generated in this study has provided new resources to guide successful production by small, independent, and direct-sale growers.