Rethinking Cultural Ecosystem Services in Urban Forest Parks: An Analysis of Citizens’ Physical Activities Based on Social Media Data

Abstract

Urban forest parks play a vital role in promoting physical activities (PAs) and providing cultural ecosystem services (CESs) that enhance citizens’ well-being. This study aims to reevaluate CESs by focusing on the physical activity experiences of park visitors to optimize park management and enhance citizen satisfaction. This study utilized social media data and employed natural language processing techniques and text analysis tools to examine experiences related to physical activities in Beijing Olympic Forest Park, Xishan Forest Park, and Beigong Forest Park. A specialized sports activity dictionary was developed to filter and analyze comments related to PA, emphasizing the impact of natural environments on enjoyment and participation in PA. The importance–performance analysis (IPA) method was used to assess the service characteristics of each park. The findings reveal that urban forest parks are highly valued by citizens, particularly for their natural landscapes, leisure activities, and the emotional fulfillment derived from PA, with 82.58% of comments expressing positive sentiments. Notably, appreciation for natural landscapes was exceptionally high, as evidenced by the frequent mentions of key terms such as ‘scenery’ (mentioned 2871 times), ‘autumn’ (mentioned 2314 times), and ‘forest’ (mentioned 1439 times), which significantly influence park usage. However, 17.11% of the reviews highlighted dissatisfaction, primarily with the management of facilities and services during sports and cultural activities. These insights underscore the need for performance improvements in ecological environments and sports facilities. This study provides a novel perspective on assessing and optimizing urban forest parks’ functions, particularly in supporting active physical engagement. The rich CESs offered by these parks enhance physical activity experiences and overall satisfaction. The findings offer strategic insights for park managers to better meet citizens’ needs and improve park functionality.