In each country, rural areas cover the bulk of available land; however, they generally remain outside the mainstream of innovative development processes. Still, they have potential and are vital for implementing the highly valid concept of persistent and sustainable development. The idea of such growth can be implemented in many ways, and the smart development concept is one of these ways. The aim of this paper is to present the smart village concept as a means to achieve the sustainability and resilience of rural areas, relying on the analysis of basic theories of sustainable and persistent growth. The study examines and evaluates the state of the potential for the smart growth of rural areas in all regions of Poland, as well as presents the results of the empirical research on such potential in three regions of Eastern Poland. The smart growth potential of the regions in question was determined by means of 24 variables representing the following fields: management, life quality, economy, society, natural environment and mobility. It was concluded that the smart village concept can be useful in facilitating sustainable development of rural areas. Further research concerning the problem should in particular focus on strengthening the relations between rural communes with cities and towns in their close vicinity.