Rethinking Place Branding

Kavaratzis, Mihalis; Warnaby, Gary; Ashworth, Gregory

doi:10.1007/978-3-319-12424-7

Cited by 71 publications

(2 citation statements)

References 131 publications

(258 reference statements)

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“…Zosumarizovaním výsledkov z oboch kôl sa vytvoril zoznam s 32 subjektmi, s činnosťami rôznorodého charakteru. Podľa neho v území pôsobí najviac výrobcov vína (6). V rámci poskytovania služieb týkajúcich sa ubytovania, evidujeme na území MR 4 potenciálnych uchádzačov.…”

Section: Charakteristika Procesu Získania Značky Regionálneho Produktunclassified

Budovanie značky regionálneho produktu v mikroregióne Cedron - Nitrava

Kramáreková¹,

Dubcová²,

Oremusová³

et al. 2018

XXI. Mezinárodní Kolokvium O Regionálních Vědách, Kurdějov, 13. - 15. Června 2018

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Section: Charakteristika Procesu Získania Značky Regionálneho Produktunclassified

Budovanie značky regionálneho produktu v mikroregióne Cedron - Nitrava

Kramáreková¹,

Dubcová²,

Oremusová³

et al. 2018

XXI. Mezinárodní Kolokvium O Regionálních Vědách, Kurdějov, 13. - 15. Června 2018

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“…Destination branding has become a crucial strategy for tourist destination marketers because a brand can identify and differentiate the destination through a positive image that holds tourists to the destination emotionally (Gnoth, 2007). Hankinson (2015) suggests a conceptual framework which underlines the leading role played by the TDMOs. The process starts with the TDMO establishing a clear vision and a strategy for brand building.…”

Section: Introductionmentioning

confidence: 99%

Auxiliary Issues of Branding Tourism Destinations: A Case of Gauteng, South Africa

KUSENI¹,

Aardt²,

Boshoff³

2021

GTG

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Studies show very little evidence to support the concept that slogans and logos are not the only issues destination marketing companies should focus on in their branding efforts. Therefore, this study aims to figure out auxiliary critical issues of branding tourism destinations using Gauteng province as the study area. A mono quantitative survey method was used to validate and factor several issues which were identified in literature. A principal component factor analysis with Varimax rotation method was also conducted to identify the factors which were addressed by the destination managing authority. Five critical factors were identified, namely: destination image, market analysis, political stability, interior configuration and investment potentials. The results of this study therefore substantiated the supposition that branding is a useful marketing factor which succeeds if various aspects are taken into consideration. Establishing auxiliary critical issues is therefore vital for Tourism Destination Marketing Organisations (TDMO) as it can contribute knowledge towards the systematic and comprehensive brand implementation. Given that “product” includes a variety of things, among others provinces, towns, countries and organisations, application of the study results to a wide array of merchandises cannot be underplayed.

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City Branding

Kavaratzis

2019

The Wiley Blackwell Encyclopedia of Urban and Regional Studies

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City branding refers to the application of the philosophy and methods of branding to the development of cities. At the heart of city branding lies the attempt to create and maintain a series of associations with the branded city that are sourced in various functional, emotional, relational, and strategic elements. These associations are thought to generate a positive reputation, which, in turn, functions as background for various city‐related decisions by the key audiences of residents, visitors, and investors. While the practice has been welcomed by many, others have emphasized its adverse consequences for cities.

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Rethinking Place Branding

Cited by 71 publications

References 131 publications

Budovanie značky regionálneho produktu v mikroregióne Cedron - Nitrava

Budovanie značky regionálneho produktu v mikroregióne Cedron - Nitrava

Auxiliary Issues of Branding Tourism Destinations: A Case of Gauteng, South Africa

City Branding

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