RETRACTED: Research on the value co-creation of the crowdsourcing services under the sharing economy

Abstract

With the great success of crowdsourcing business models in the context of the sharing economy, how crowdsourcing services work has gained wide attention. Based on the value co-creation theory, taking ZBJ website of Chinese crowdsourcing service platform ranking first on the Alexa platform as an example, the paper constructs the value co-creation process model of crowdsourcing services under the sharing economy from a dynamic perspective through qualitative analysis of the cases of employers and service providers and interview data. It opens the black box of the value co-creation process. Its contribution is that it proposes the dynamic changing rule of three-dimensional interaction, integration and authorization of crowdsourcing service value co-creation, the change of the role of crowdsourcing main body, and the function mechanism of crowdsourcing service value co-creation on crowdsourcing performance. And the value co-creation mode of different stages is determined. The value co-creation mode is the dominant logic of “service + product” In the release task phase. The value co-creation mode is the value creation of user-led logic originally in the stage of contract submission. The value co-creation mode is the dominant logic of “product + service” in the evaluation and reward stage.

Core Elements Affecting Sharing Evidence from the European Union

“…Single-objective Dynamic regression model [1] Multi-objective Regression analysis [14,36,63,78] Linear regression [37] Standardised regression weight [111] Systematic models Hierarchical structure Network model [31,48,74,76,120] Statistical analysis Data measurement Common method bias [80] Logistic models Generalised linear model Logit models [3] Analytical models Business game Stylized analytical model [5] Data analysis…”

Value cocreation research in tourism and hospitality: a comparative bibliometric analysis

“…To bridge the gap between value cocreation as an abstract metaphor to value cocreation as a theory (Bai and Yu, 2021), the current study aims to present a holistic review of journal articles on value cocreation in tourism and hospitality field. The tourism experiences and destination designs of Western countries follow "human-centered" and "coproduced" principles (Fesenmaier and Xiang, 2017), whereas China emphasizes national control of resources; therefore, there is a misalignment in tourism cocreation research between the Western and Chinese tourism contexts.…”