Drinking water production utilities rely on, among other processes, different filtration technologies like bank filtration and slow sand filters, as well as pressure, roughing, or rapid gravity filters that, together with low-and high-pressure operating membranes, help to ensure high quality drinking water for millions of customers all over the world. The global market of membrane separation technologies is projected to reach USD 11.95 Billion by 2021, encompassing water treatment, wastewater treatment, food and beverage processing, industrial gas processing, and pharmaceutical and biomedical applications. In addition to the current, polymer-based membrane separation technologies, new promising strategies using embedded functional motifs, water and ion channels, are expected to play a key role in the next generation of membranes for separation purposes, which are of paramount relevance for drinking water production utilities. In this review, we summarize the different strategies for developing new advanced membranes with a wide variety of functional motifs, like biological and artificial water and ion channels, and their possible impact on drinking water applications.