2011
DOI: 10.1080/2158379x.2011.556346
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Revising the soft power concept: what are the means and mechanisms of soft power?

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Cited by 67 publications
(37 citation statements)
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“…The latter was on the most basic level defined as the ability to attract others so that they want what you want. In other words, it is the ability to get what you want through attraction rather than coercion or payment (Nye 2004;Rothman 2011;Udovič 2011). Soft power, as acknowledged by Nye's later works, should be understood as an empirical (positive/descriptive) rather than theoretical concept.…”
Section: Normative Power As a Concept And A Means Of State Policymentioning
confidence: 96%
“…The latter was on the most basic level defined as the ability to attract others so that they want what you want. In other words, it is the ability to get what you want through attraction rather than coercion or payment (Nye 2004;Rothman 2011;Udovič 2011). Soft power, as acknowledged by Nye's later works, should be understood as an empirical (positive/descriptive) rather than theoretical concept.…”
Section: Normative Power As a Concept And A Means Of State Policymentioning
confidence: 96%
“…As a rule, this aspect of the conceptualisation is implicitly taken for granted and is rarely discussed. The few authors that address the issue directly, subscribe to the view that power relations vary on a continuum where pure soft and pure hard power occupy the two opposing poles while the multitude of residual representations populate the space in-between (Fan 2008;Rothman 2011). In unison with Nye's understanding, empirical observations of power are categorised in theory-centred research as more or less soft/hard, but not either soft or hard.…”
Section: Theory-centred Researchmentioning
confidence: 99%
“…Nye argues that soft power is 'not a theory', but an 'analytical concept' (Nye 2011: 219;Rothman 2011). Recovering the working assumptions at stake in its implementation may establish grounds to develop contextually relevant measures of soft power outcomes and effects.…”
mentioning
confidence: 98%