Revisiting the marketing approach between seaports and dry ports in Malaysia: current trend and strategy for improvement

Jeevan, Jagan; Rahadi, Raden Aswin; Mezghiche, Mohamed; Salleh, Nurul Haqimin Mohd; Othman, Mohamad Rosni; Ruslan, Siti Marsila Mhd

doi:10.1108/mabr-09-2020-0060

Cited by 8 publications

(7 citation statements)

References 29 publications

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Section: Literature Reviewmentioning

confidence: 99%

“…In addition, container throughput and connectivity in container ports in the region decreased significantly due to COVID-19 (Nguyen and Kim, 2022). Furthermore, seaports need to revisit their marketing strategies to align with the current trends (Jeevan et al, 2023). However, contrary to expectations, container throughput has increased rapidly since the end of 2020 (Zhou et al, 2022); every major forecasting institution (e.g.…”

Section: A Longitudinal Study Of Seaport Selectionmentioning

confidence: 99%

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A longitudinal study of seaport selection: the perspective of container shipping companies

Sim

Kim²,

Yulseong

et al. 2023

MABR

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PurposeCompetition among seaports is rapidly increasing due to various factors such as the global recession, resurgence of COVID-19, tight environmental regulations of IMO, sharp rise in ocean freight charges, increasing global uncertainties and growth in ship sizes. It is essential to have precise knowledge of shipping companies' port selection factors to secure the competitive advantage of seaports. This study aims to empirically analyze recent changes in the importance of port selection factors.Design/methodology/approachBy employing a longitudinal study, this study conducted the t-test analysis. The first survey was conducted from January 2005 to April 2005. Then, the second survey was conducted in May 2021.FindingsFirst, the importance of port facilities (berth length and the number of berths, shed and terminal areas, possession of adequate equipment and maximum berth size) increased significantly. Second, while ship and cargo safety were the critical port service factors in previous studies, speed, flexibility and reliability for handling cargo and berthing schedule were found to be crucial in this study. Third, the importance of ship arrival/departure frequency, route diversity and ship arrival/departure information systems increased when shipping companies selected the port.Originality/valueThis study has academic significance in that it reveals the changing importance of port selection factors in the 2020s and has taken the form of a longitudinal study on the importance of port selection factors from 2005 to 2021, moving beyond the cross-sectional approach. This study can provide valuable insights into and implications for port policymakers and managers when developing and formulating port policies and strategies.

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Section: Literature Reviewmentioning

confidence: 99%

Section: A Longitudinal Study Of Seaport Selectionmentioning

confidence: 99%

A longitudinal study of seaport selection: the perspective of container shipping companies

Sim

Kim²,

Yulseong

et al. 2023

MABR

View full text Add to dashboard Cite

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“…Besides some general recommendations, such as from Jeevan et al (2023) who suggest that seaports "apply some marketing elements like focusing on the target customer" and "provide customized service to clients", a number of authors more precisely refer to the 7Ps model (Booms & Bitner, 1981) as a basis for building branding/marketing action plans.…”

Section: Fredouetmentioning

confidence: 99%

Cruise Port Market Positioning: Making the Case for Including Societal and Environmental Risk Mitigation Strategies

Fredouet

2023

maritime

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Port Authorities (PAs) are now paying growing attention to the social and environmental risks stemming from their cruise activities. Several of these ports are engaged in a structured and for some already long-standing, approach to reducing the negative externalities of cruise ship calls. However, the content analysis of 36 Port Authorities’ websites showed that very few of them report on such action plans. Based on the review of the literature dealing with PAs’ market positioning approaches, the purpose of this paper is to promote the opportunity and feasibility for PAs to disseminate information about their past, ongoing, and/or future actions supporting sustainable cruise tourism.

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“…Marketing is another component that needs to be emphasized in dry port operations in both countries. The awareness of dry ports is deficient in both societies (Jeevan et al 2022). Hence, a marketing strategy that focuses on dry port services, functionality, and objectives is needed to expose dry ports and their functionalities to potential clients in their respective perimeters.…”

Section: Communitymentioning

confidence: 99%

Comparative Analysis of Dry Port Operations in Coastal and Landlocked Countries

et al. 2022

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Malaysia is a coastal country surrounded by sea, while Nepal is a landlocked country with no direct access to the ocean. This paper investigates the challenges faced by dry ports in Malaysia and Nepal and looks into issues concerning the connection of seaports and dry ports both intra-regionally, i.e. within Malaysia, and inter-regionally, i.e. outside of Nepal. The structure of dry port operating systems in these two areas is visibly different. Hence, the relationships between the major nodes in these different geographical regions need to be examined. Face-to-face and telephone interviews with dry port operators, legislative personnel, and public policy stakeholders from both countries were conducted to establish the impediments to dry port operations. Interview session transcripts have been analyzed using grounded theory. This tool is suitable for this paper due to its capacity to identify categories and concepts within the text linked together to form theoretical models. Secondary data have been used to support the primary data collected, to enhance the range and reliability of the findings. The findings indicate challenges such as inadequate connectivity capacity, inefficient border transactions, seaport-dry port integration issues, inefficient economic corridors, insufficient legislative framework for policy and regulation development, and environmental issues faced by the two countries. These challenges have a negative impact on the possibility of dry ports in Malaysia to take full advantage of their potential. Meanwhile, in Nepal, such challenges limit dry port operations since dry ports are the main gateway for the nation’s international trade. This paper recommends strategies for overcoming these challenges and improving the quality of dry port operations, focusing on the provision of sophisticated and modern logistics services to stakeholders in the different geographic landscapes.

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Revisiting the marketing approach between seaports and dry ports in Malaysia: current trend and strategy for improvement

Cited by 8 publications

References 29 publications

A longitudinal study of seaport selection: the perspective of container shipping companies

A longitudinal study of seaport selection: the perspective of container shipping companies

Cruise Port Market Positioning: Making the Case for Including Societal and Environmental Risk Mitigation Strategies

Comparative Analysis of Dry Port Operations in Coastal and Landlocked Countries

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