Revitalize and re-brand your IT image

Abstract

Do you have users who complain about issues that existed years ago, but have now been rectified? Do you provide excellent service but still lack respect from your university community? Maybe it is time you revitalize and re-brand your group. The VCU helpIT Center did just that in an effort to overcome the hurdle of a bad reputation that was set years ago. Before rebranding, they took several steps to bring about change in the service provided by their office. Aggressive metric goals were set and statistics gathered to rejuvenate the group internally. Then, while working with the VCU Technology Services Marketing and Communication Department, the inception of the IT branding took place. Learn what was necessary to bring about the change in people's minds, both internal to the VCU helpIT Center staff and also their external user base. Also see how this effective branding campaign helped raise the respect of the VCU helpIT Center within the university and expanded to a divisionwide re-branding of the groups within the VCU Technology Services -User Services Department.