2022
DOI: 10.18034/gdeb.v11i2.716
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Revolutionizing Customer Experience through Innovative Digital Marketing Approaches

Parikshith Reddy Baddam

Abstract: This study explores the transformative impact of innovative digital marketing approaches on revolutionizing customer experience in the contemporary business landscape. The study's main objectives are to examine the role of personalization, immersive technologies, and omnichannel integration in enhancing customer engagement and satisfaction, analyze the effectiveness of measurement and analytics in evaluating digital marketing initiatives' impact, and identify critical policy implications for businesses and pol… Show more

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Cited by 5 publications
(3 citation statements)
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“…As AI continues to evolve, so will the challenges and opportunities it presents. ImpactLens AI is committed to staying ahead of these changes, continuously evolving to meet the needs of an ever-changing world (Baddam, 2022).…”
Section: The Future Of Ai Equity: Vision and Commitmentmentioning
confidence: 99%
“…As AI continues to evolve, so will the challenges and opportunities it presents. ImpactLens AI is committed to staying ahead of these changes, continuously evolving to meet the needs of an ever-changing world (Baddam, 2022).…”
Section: The Future Of Ai Equity: Vision and Commitmentmentioning
confidence: 99%
“…Computational Complexity: The computational complexity of defect diagnosis and prognostics algorithms may make implementation difficult in resource-constrained industrial situations. These methods demand computing resources and experience for model building, training, and deployment (Baddam, 2022) (Baddam, 2020).…”
Section: Limitations and Policy Implicationsmentioning
confidence: 99%
“…The "Resource-Constrained Project Scheduling Problem" (RCPSP) adds resource restrictions, including labor, equipment, and budget, to the PSP using dynamic programming. Dynamic programming approaches like the Resource-Constrained Project Scheduling Problem (RCPSP) maximize resource allocation and task scheduling while considering resource limits (Baddam, 2022).…”
mentioning
confidence: 99%