Revolutionizing Malayalam Cinema

Abstract

This study examines how AI-powered scripting, particularly through ChatGPT, is changing Malayalam cinema. Interviews with 30 prominent scriptwriters provide insights into the integration of AI into the scripting process. The findings highlight ChatGPT's role as a collaborative tool, aiding in brainstorming, character development, and script refinement. The findings underscore ChatGPT's significant role as a collaborative partner, assisting scriptwriters in brainstorming ideas, developing complex characters, and refining scripts to enhance narrative coherence.