Revving Up or Stalling Out? A Comprehensive SWOC Analysis of BSE listed India's Auto Sector

Abstract

Purpose: The primary purpose of this research paper is to conduct a comprehensive SWOC (Strengths, Weaknesses, Opportunities, and Challenges) analysis of the Indian automobile sector, which plays a vital role in the economy by contributing to GDP, employment, and technological progress. Amidst globalization, technological changes, and evolving consumer preferences, the industry faces numerous internal and external factors affecting its performance. By systematically evaluating these factors, the research aims to provide insights into the sector's current state and future prospects, informing strategic decisions for stakeholders, policymakers, and investors. This study fills a gap in existing literature by offering a holistic assessment using the SWOC framework, uncovering strengths, weaknesses, opportunities, and challenges to support the industry's competitiveness and sustainability. Design/Methodology/Approach: The study employs a qualitative research approach, utilizing both primary and secondary data sources. Primary data includes industry reports, company publications, and expert interviews, while secondary data encompasses academic journals, government publications, and reputable online sources. SWOC analysis is conducted to identify and evaluate the internal strengths and weaknesses of the industry, as well as external opportunities and challenges it faces. Findings/Results: The SWOC analysis reveals several key insights into the Indian auto industry. Strengths such as a skilled workforce and a growing domestic market are counterbalanced by weaknesses such as infrastructure bottlenecks and regulatory challenges. Opportunities arising from technological advancements and export potential are tempered by threats such as global competition and changing consumer preferences. Originality/Value: This research contributes to the existing literature by offering a comprehensive assessment of the Indian auto industry through the SWOC framework. By synthesizing insights from various data sources, the paper provides valuable insights for industry stakeholders, policymakers, and investors seeking to navigate the complexities of the Indian automotive landscape. Paper Type: Descriptive Research