Ride on Conveniently!

Abstract

This study investigates the passengers' adoption of a ride-sharing service app (UBER) in Bangladesh. This study employed the most widely used and cited IT adoption model, The Unified Theory of Acceptance and Use of Technology-2 (UTAUT2), as the theoretical framework to examine the passengers' adoption of the popular sharing economy tools ride-sharing service applications (i.e., Uber). This study adds a new construct, safety, in the UTAUT2 model. Data were obtained from 206 participants which were analyzed using partial least square structural equation modeling (PLS-SEM). The results indicated that performance expectancy, effort expectancy, social influence, hedonic motivation, and facilitating conditions are the most significant determinant factors of behavioral intention to use the Uber app. In contrast, behavioral intention to use the Uber app is not significantly influenced by price value and safety. Additionally, the theoretical and practical implications of these results are discussed, which elicits the importance for business managers, marketers, and policymakers on sharing economy platforms.

Determinants of on-demand ridesharing: the role of awareness of environmental consequences

“…This is crucial since most previous research on the topic was undertaken in developed economies where ridesharing is well-established. Second, most of the conceptual frameworks used to examine the ridesharing intention could not explain more than 70% of the variance (Abutaleb et al, 2020;Akbari et al, 2020;Fauzi and Sheng, 2020;Hasan et al, 2021;Ratilla et al, 2021;Sharma, 2019), while the extended TPB framework employed in this study explained 71.4% variance in the ridesharing intention which is a significant contribution of the study. Finally, this study established the positive impact of awareness of environmental consequences in adopting ridesharing services.…”

Enhancing the Readiness for Change Role of Intentional Behaviour, Planfulness, and Learning Through Experimentation

“…In the context of manufacturing and information and technology (I.T.) service industries, these industries have undergone significant transformations due to factors such as the changing economic and legal environment, growing competition, and advancements in technology (Hasan et al, 2021). Consequently, organizations have to adopt new technology and amend to these changes quickly to stay competitive (By et al, 2008).…”