2023
DOI: 10.57096/return.v2i9.157
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Risk Analysis and Crisis Management: A Proactive Approach to Overcoming Business Uncertainty

Edie Riesnanda Wahyu

Abstract: A crisis is a rumor, event and information that has an impact on the good name, image and trustworthiness of a company. In fact, the crisis that occurred did not only impact large companies, but small businesses were one of the groups most affected by the Covid-19 pandemic crisis. Therefore, all parties, both individuals and companies, must be prepared to face a crisis. Crisis management is defined as a set of factors created as a tool to eradicate a crisis and reduce the potential damage resulting from the cr… Show more

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