“…Therefore, our findings are consistent with a prior study (Zarei et al, 2017), which argues that top managers' pro-novelty and innovation behaviors are essential for SMEs to achieve sustainable competitive performance. In addition, (Aghapour et al, 2017;Ryu et al, 2014) finding demonstrate that improvement, risk-taking, and follow-up the customer's future demand, can easily compete in the turbulent market. Because according to resource-based-view theory, the manager's skill, attitude, and behavior can help the firm gain sustainable competitive performance in the turbulent market (Barney, 1991).…”