Risk or benefit? Economic and sociocultural impact of P2P accommodation on community resilience, consumer perception and behavioral intention

Abstract

Purpose Drawing on the social exchange theory, stakeholder theory and extended theory of reasoned action, this study aims to investigate how consumers view the economic and sociocultural impacts (benefits/costs) of peer-to-peer (P2P) accommodations on the local community’s resilience and how consumers form behavioral intentions toward P2P accommodation as a part of sustainable tourism behavior. Design/methodology/approach With data from a survey of 300 consumers who have previously used P2P accommodation, the authors performed partial least squares-structural equation modeling to test the proposed model and hypotheses. Findings The current study reveals the significant impact of the sociocultural benefits of P2P accommodations on consumers’ perceived community resilience, while economic benefits have a non-significant impact on perceived community resilience. Moreover, neither the sociocultural nor economic costs of P2P accommodation significantly reduce consumers’ perceived community resilience. Furthermore, the authors found significant positive relationships among perceived community resilience, attitude, subjective norm, personal norm and behavioral intentions. Practical implications P2P accommodation platforms can leverage these research findings and contribute to the community resilience and help community residents by establishing strategic collaboration with various stakeholders (e.g. governments, destination marketing organizations and non-profit organizations) for the community’s sustainable development. Originality/value This study systematically investigates the role of P2P accommodation in achieving community resilience by categorizing the impacts of P2P accommodation into economic and sociocultural benefits/costs.

Corporate social responsibility in peer-to-peer accommodation: a focus on Airbnb

“…In sum, hospitality-related CSR research offers important insights highlighting the complexity of CSR in a multi-faceted industry like hospitality. Although there is a burgeoning number of CSR-oriented studies in hospitality drawing from hotel, restaurant and casino settings, we know little relative to CSR within P2P accommodation settings, especially because researchers have only recently begun to investigate the topic (Shin et al , 2022; Qi and Chen, 2022). This omission is surprising considering the recent rapid expansion of the sector (especially Airbnb) which, as we have already described, has yielded numerous impacts on local communities.…”

“…The most widely adopted ones are stakeholder theory, institutional theory and social identity theory (Farmaki, 2019; Hu et al , 2020). Despite several hospitality-related CSR studies, focusing mostly on hotel, restaurant and casino settings, limited research exists on CSR in relation to peer-to-peer (P2P) online accommodation platforms (Shin et al , 2022; Qi and Chen, 2022). This is surprising given the rapid global expansion of P2P accommodations, which “allow property owners (hosts) to rent out rooms or entire properties for a short term to visitors” (Ioannides et al , 2022, p. xvii, see also Dissing Christensen, 2022).…”

“…This is surprising considering that the sharing economy – of which P2P accommodation is a part – has been argued to contribute to sustainability with service providers engaging in CSR (Mi and Coffman, 2019). Indeed, Shin et al (2022) found that the socio-cultural benefits of P2P accommodation favourably impact consumer perceptions of community resilience. Furthermore, the non-traditional nature of the P2P accommodation sector, wherein hosts and guests co-facilitate P2P transactions (Jiang et al , 2019) and often share the same space (Teixeira et al , 2020), implies that the adoption of CSR in P2P accommodation is more complex than in traditional accommodation.…”

Guest editorial: The sharing economy in a post-pandemic world

“…Shin et al (2023a) provided a theoretical view on how perceived risks of the sharing economy affect customers’ self-protective behavior when using associated platforms, thus influencing future behavioral intention. Several statistical approaches (e.g.…”

“…The accompanying theoretical framework can guide the design, development and evaluation of VTE, including by identifying key considerations, ecosystem engagement and host/operator recommendations. Shin et al (2023a) provided a theoretical view on how perceived risks of the sharing economy affect customers' self-protective behavior when using associated platforms, thus influencing future behavioral intention. Several statistical approaches (e.g.…”