Abstract:The main purpose of this scoping literature review is to map empirical research concerning the satisfaction of road race participants, as well as what leads to their return and how events should be promoted and managed. The search was made on EBSCO, Academic Search Complete, Business Source Complete, Web of Science online database for studies between 2000 and 2020 using the following as keywords: “road race”, “marathon”, “running event”, “running”, “satisfaction”, “event loyalty”, “consumer behaviour”, “market… Show more
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