“…The study identified -"Financial stability" and "Women rights" as the prominent factors influencing rural women of Mayurbhanj district to be associated with SHG. The factors "Employment generation", "Gender Inequality" and "Social value creation" have positive relation with the factors of getting associated with SHG, supported by Bundela, et al (2013), (Galab, and Rao, (2003) and (Suri, and Kaur, (2016). But, "Livelihood Sustainability" and "Support to divorcees & widows" are negatively related to the factors of getting associated with SHG, not supported by Karmakar, (1999), Rajasekaran, and Sindhu, (2013).…”