Role of top management green commitment, adaptability culture and green product innovation in boosting organizational green performance in Pakistan

Abstract

Purpose Top management and managers must highlight environmental issues and adopt green product innovation (GPI) to implement eco-friendly management in their businesses. This research aims to examine the impact of top management’s green commitment and adaptability culture (AC) on organizational green performance (OGP) mediated by GPI. Design/methodology/approach The study was conducted in the context of the textile industry of Pakistan, where a sample of 232 employees was collected for the data analysis. The study adopted a quantitative approach, and the data collected were analyzed using relevant statistical tools (SPSS 24 and Smart PLS 3.0) to address the research questions. Findings The present study supported positive relationships of top management green commitment (TMGC) and AC with the OGP, whereas GPI mediated the relationships. Originality/value Integrating the AC, TMGC, GPI and the organization’s green performance is a milestone as it serves as an effort to present a model promoting green management research. The study’s findings could be used in the textile sector to foster a green culture by strengthening green AC and GPI by raising environmental concerns within the workforce.

Green marketing strategy, technology implementation and corporate performance: the role of green creative behaviour and institutional isomorphism

“…In addition, Baah et al (2023) also revealed that green creativity was a pivotal precursor to green competitive advantage and financial performance in the manufacturing SME sector. Notwithstanding, our finding supports Gull et al's (2023) argument that organisations' green performance depends on top management's green commitment and adaptability to corporate culture. This meant that employees' green creative behaviour could be expected for green corporate performance in context, though further inquiry will be required.…”

“…New technology implementation and green corporate performance Adopting new technologies is essential for achieving green business success and ties a company's green innovation to achieving green marketing performance (Nuryakin and Maryati, 2022;Jiang et al, 2020). Gull et al (2023) emphasised the need for top management and managers to implement green product innovation (GPI) initiatives. Gull et al (2023) established that organisations' green performance depended on top management's green commitment and adaptability to corporate culture.…”

“…Gull et al (2023) emphasised the need for top management and managers to implement green product innovation (GPI) initiatives. Gull et al (2023) established that organisations' green performance depended on top management's green commitment and adaptability to corporate culture. Jirakraisiri et al (2021) also observed that many companies need help implementing successful environmental sustainability projects.…”

“…, 2020). Gull et al. (2023) emphasised the need for top management and managers to implement green product innovation (GPI) initiatives.…”

“…(2023) emphasised the need for top management and managers to implement green product innovation (GPI) initiatives. Gull et al. (2023) established that organisations’ green performance depended on top management’s green commitment and adaptability to corporate culture.…”