2023
DOI: 10.31186/jagrisep.22.02.321-342
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Root Map of Risk, Perception and Action at Retail Traders of Honey Watermelon

Angga Andreas,
Redy Badrudin,
Nusril
et al.

Abstract: The front side of the coin represents business potential, while the reverse side depicts the associated business hazards, indicating that risk is an important component of enterprise. The root cause of the risk, which can be used to decide what action to take, can be difficult to identify, when the hazard is not clearly characterized, as this may result in action simply covering the risk. Similar concerns exist in the honey watermelon business. This study involved 28 fruit traders (retailers) who were selected… Show more

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