Rota da Inovação: Uma Proposta de Metodologia de Gestão da Inovação

Zen, Aurora Carneiro; Machado, Bernardo Dias; Lopez, Ana Isabel Jaramillo; Borges, Martiele Cortes; Menezes, Daniela Callegaro de

doi:10.1590/1982-7849rac2017170151

Cited by 19 publications

(21 citation statements)

References 34 publications

(40 reference statements)

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“…In the studies by Barney (1991), Dierickx and Cool (1989), Grant (1991), Peteraf (1993), and Wernerfelt (1984), it is possible to verify that -based on RBV and on the initial studies by Penrose (1959) -each organization has a unique set of resources (tangible and intangible) that condition it in the quest for performance and success on the market in which it operates, and innovation is an essential factor to sustain the advantages created by the members of the organization (ZEN, MACHADO et al, 2017).…”

Section: Business Innovationmentioning

confidence: 96%

Metodologia de avaliação do risco em investimentos de inovação

2019

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The aim of this research is to analyze a theoretical method for measuring the business risk of investments in innovation proposed by Basso and Kimura (2010). The bases of the conceptual model relate the risk of investments in innovation at the firm level to the risk of the sector. In an analogous way, this study measures the sectorial risk of the different Brazilian industries with the added risk of investments in innovation, and then shows the risks of the companies listed on B3 (the São Paulo Stock Exchange) that exhibited all the necessary information for the model. This is an exploratory study with a quantitative approach, based on descriptive statistical methods and the proposed empirical model. The materials that support the research were taken from the five available editions of the Technological Innovation Survey – PINTEC (2000, 2003, 2005, 2008 and 2011) and from the standardized financial statements of the selected companies. The results of the research confirmed the possibility of using the proposed methodology, with the use of weighted factors that – in this study – were guided by the Brazil Innovation Index. Thus, it was possible to measure the level of risk of each sector of Brazilian industry and of 85 companies.

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Section: Business Innovationmentioning

confidence: 96%

Metodologia de avaliação do risco em investimentos de inovação

2019

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“…Pode-se afirmar que inovação tecnológica ocorre quando há mudanças significativas em produtos, bens e serviços ou quando há a introdução de um novo produto no mercado nacional ou internacional. Assim, a inovação pode abarcar mudanças na qualidade e na produtividade, tornando o bem ou serviço mais próximo da real situação desejada pelo mercado (Zen et al, 2017). Dessa forma, enquanto a inovação tecnológica de produto pode ser conceituada como uma ideia transformada em um produto novo ou melhorado, que seja comercializável, a inovação tecnológica em processo pode ser entendida como um processo novo realizado na indústria ou até mesmo no comércio (OECD, 2015).…”

Section: Inovaçãounclassified

Interação universidade-empresa: análise de caso de duas universidades brasileiras

Chais

Ganzer

Miri

et al. 2021

RACE

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A universidade possui um histórico pautado na contribuição para avanço do conhecimento e da tecnologia no contexto socioeconômico de um país, por meio do ensino, da pesquisa e da extensão. O conhecimento gerado pelas pesquisas realizadas por alunos e pesquisadores pode ocasionar a interação com diferentes atores, entre eles as empresas, acarretando a transferência do conhecimento produzido na universidade para o mercado. Diante disso, este artigo teve como objetivo analisar de que forma ocorre a interação universidade-empresa a partir dos casos da Universidade Estadual de Campinas (Unicamp) e da Universidade do Vale do Rio dos Sinos (Unisinos). O método utilizado possui abordagem qualitativa, de natureza exploratória, e caracteriza-se, em termos de delineamento, como um estudo de caso, possuindo como elementos duas Instituições de Ensino Superior brasileiras. Para coleta de dados, além da pesquisa bibliográfica e documental, adotou-se a entrevista semiestruturada realizada com gestores e pesquisadores das universidades. Na análise dos dados, foi empregada a análise de conteúdo, com o tratamento por meio do software NVivo®. Os principais resultados evidenciam que empresas e universidades necessitam compreender que é preciso atuar conjuntamente na pesquisa tecnológica colaborativa para que os recursos financeiros investidos pela iniciativa pública ou privada não somente sejam aceitos como artigos publicados em revistas científicas, mas também se transformem em inovações tecnológicas difundidas ao mercado.

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“…From these IMSCs, we found five research works about IMPs in the literature. In the state of Rio Grande do Sul, the IMP focuses on the resource-based view, linking the innovation process to a navigation route to meet the needs of micro and small technology-based enterprises (Zen et al, 2017). In the state of Santa Catarina, the IMP focuses on developing innovation management modules and tools to plan and manage innovation projects, identifying technological bottlenecks (D'Barsoles et al, 2017) and on developing a tool for identifying process and cultural patterns to enhance innovation (Feuerschütte et al, 2017).…”

Section: Innovation Management Programsmentioning

confidence: 99%

“…The number of researches on IMPs supported by Finep (2010) is small, but this number started to increase after the implementation in 2014 (Zen et al, 2014). Research works such as the Innovation Route (Zen, Machado, Jaramillo López, Borges, & Callegaro-de-Menezes, 2017), NUGIN Methodology (D' Barsoles, Iata, & Lezana, 2017;Feuerschütte, da Cunha Lemos, Hoffmann, & Fernandes, 2017), Pró-Inova Seridó Region (Santos, Motta, Luna, Barbosa, Brito, Nunes, & Romero, 2014), Matrix JOIN (Brandao, da Silva Gomes, & Segundo, 2015) and Model of Two Wheels (Bagno, & Faria, 2017) focus on describing the IMPs methodology and benefits.…”

Section: Introductionmentioning

confidence: 99%

Continuous results-driven innovation management program

Silva

Bernardes

Ramalho

et al. 2019

REGE

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Purpose The purpose of this paper is to present the innovation management program (IMP) (FAZ Program) and analyze its results according to the public policy goals that support it (Pró-Inova) suggesting improvements. Design/methodology/approach Intensive-direct-observation method in 43 companies; systematic data gathering and analysis (172 meeting documents); and innovation maturity diagnostics in 30 companies between August 2013 and May 2016. Findings The FAZ Program success rate according to the Pró-Inova goals achieved 81 percent. The percentage of completion of FAZ activities decreases during its implementation from 100 percent (strategic module) to 74 percent (management module) and ending at 46 percent (project module). The maturity for innovation of these committees/teams is decisive for those percentages. Companies whose maturity for innovation of the strategic committee and the organizational team are above average or excellent have, respectively, 1.8 and 1.7 times greater probability of implementing the program successfully. Research limitations/implications The FAZ Program represents only 4 percent of the programs supported by Pró-Inova. The innovative products, processes and businesses produced by the FAZ Program implementation are not measured. These innovations usually happen several years after an innovative management models implementation. Practical implications The maturity for innovation diagnosis is useful both to evaluate the company’s innovation capacity and to predict its chances of implementing the program successfully. Adjusting the structure of the model (e.g. PDCA cycle for the organizational module) and improving the program’s implementation (e.g. ensure management module resources and maturity for innovation capacity) can increase the program’s success rate. Originality/value Previous research works on IMPs supported by Pro-Inova focus on describing their methodology or benefits. The results allow answering what and how one of these programs offers in a return to the public innovation support received.

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Rota da Inovação: Uma Proposta de Metodologia de Gestão da Inovação

Cited by 19 publications

References 34 publications

Metodologia de avaliação do risco em investimentos de inovação

Metodologia de avaliação do risco em investimentos de inovação

Interação universidade-empresa: análise de caso de duas universidades brasileiras

Continuous results-driven innovation management program

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