Abstract:This teaching case is focused on the dilemma of which communication model to adopt for managing the crisis caused by COVID-19, given the need and imminence of maintaining an agile, transparent, and effective communication flow in one of the largest industrial factories in the segment of canned fish from Latin America, in Brazil. The history of GDC Alimentos completed 65 years in 2019, and it had three units in Santa Catarina - Itajaí. It is a solid business with a strong market presence, but one that was not i… Show more
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