2024
DOI: 10.1016/j.jretconser.2023.103672
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S–O–R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing

Amjad Shamim,
Muhammad Farrukh Abid,
Farooq Ahmad
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Cited by 6 publications
(2 citation statements)
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“…The S-O-R theory, developed by Mehrabian and Russell (1974), proposes that the external physical environment significantly influences the internal states and behaviors of individuals (Shamin et al. , 2024).…”
Section: Literature Review and Hypothesesmentioning
confidence: 99%
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“…The S-O-R theory, developed by Mehrabian and Russell (1974), proposes that the external physical environment significantly influences the internal states and behaviors of individuals (Shamin et al. , 2024).…”
Section: Literature Review and Hypothesesmentioning
confidence: 99%
“…The second stage is the organism, which is the intrinsic motivation that shapes the emotional or cognitive involvement of customers to different stimuli that leads to the final response. The third stage, also known as the response, is the result of the first two stages and leads to approach and avoidance behavior in customers (Shamin et al. , 2024).…”
Section: Literature Review and Hypothesesmentioning
confidence: 99%